Tuesday, December 05, 2006

Vitamin Water Ripoff

In case you've never seen Vitamin Water, they've got images on their website.


Free Image Hosting at www.ImageShack.us

9 Comments:

Anonymous Anonymous said...

This was not my project, but I saw the presentation. This project was meant to be a brand extension of vitamin water. Its easy to criticize, but sometimes you will look like a fucking idiot afterwards. For you, this is that "sometime."

5:01 PM  
Blogger AHFB said...

It's still a dumb ad, even if it /is/ a brand extension.

5:04 PM  
Anonymous Anonymous said...

um, anon 5:01, I'm not really seeing your slam-dunk case for labeling ahfb an idiot here. nice theatrics in your comment, though.

12:42 AM  
Anonymous Anonymous said...

That's brand extension? Please. That's enough to make a brand shrink and run the hell in the other direction.

What's the target audience here? Tweens or pedophiles who are in love with Daniel Radcliffe? What's the differentiation of this brand identity from vitamin water's, anyway? This isn't an extension; it's a blatant counterfeit.

Tell the kids working on the ideation for this to go back to the drawing board. They'd be laughed out of an ad agency.

3:49 AM  
Blogger dan said...

I love the lightning bolt. Subtle, very subtle

8:14 PM  
Anonymous Anonymous said...

um, anon 12:42. The slam dunk case is the entire blog.

3:45 PM  
Blogger Kyle Mulka said...

Instead of coming up with our own content, lets just steal someone else's add a few grammar corrections, and throw in some cute cartoons. :-)

4:55 PM  
Blogger AHFB said...

Ha, touché Kyle.

1:13 PM  
Blogger jlamm said...

funny to run across this when I'm doing a case study on vitamin water...I love what they do. But I love hearing all the opinions. Nicely done.

11:50 PM  

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