This was not my project, but I saw the presentation. This project was meant to be a brand extension of vitamin water. Its easy to criticize, but sometimes you will look like a fucking idiot afterwards. For you, this is that "sometime."
That's brand extension? Please. That's enough to make a brand shrink and run the hell in the other direction.
What's the target audience here? Tweens or pedophiles who are in love with Daniel Radcliffe? What's the differentiation of this brand identity from vitamin water's, anyway? This isn't an extension; it's a blatant counterfeit.
Tell the kids working on the ideation for this to go back to the drawing board. They'd be laughed out of an ad agency.
9 Comments:
This was not my project, but I saw the presentation. This project was meant to be a brand extension of vitamin water. Its easy to criticize, but sometimes you will look like a fucking idiot afterwards. For you, this is that "sometime."
It's still a dumb ad, even if it /is/ a brand extension.
um, anon 5:01, I'm not really seeing your slam-dunk case for labeling ahfb an idiot here. nice theatrics in your comment, though.
That's brand extension? Please. That's enough to make a brand shrink and run the hell in the other direction.
What's the target audience here? Tweens or pedophiles who are in love with Daniel Radcliffe? What's the differentiation of this brand identity from vitamin water's, anyway? This isn't an extension; it's a blatant counterfeit.
Tell the kids working on the ideation for this to go back to the drawing board. They'd be laughed out of an ad agency.
I love the lightning bolt. Subtle, very subtle
um, anon 12:42. The slam dunk case is the entire blog.
Instead of coming up with our own content, lets just steal someone else's add a few grammar corrections, and throw in some cute cartoons. :-)
Ha, touché Kyle.
funny to run across this when I'm doing a case study on vitamin water...I love what they do. But I love hearing all the opinions. Nicely done.
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